SevenRooms keeps the best guest record in hospitality. That is not a grudging admission, it is the plain reading of their own material: over a hundred data points per guest, lifetime and itemised spend, preferences, tags, automated marketing on top of all of it. If you want to know a diner properly before they sit down, nothing in this category does it better, and it has been reported in use across one of the larger Australian venue groups.
Better guest profiles than ours, and a better floor plan
Their diary is also strong where ours is not. SevenRooms has a floor plan editor you can redraw, and Allvio has no drag and drop floor plan designer yet: we hold tables, sections, capacity and status and put a booking on a table, which is enough for most rooms and not all. Allvio does hold a waitlist and does take deposits at the moment of booking, but it does not yet charge a no show or late cancellation fee automatically. Count those as real differences.
Who is typing the note at twenty to eight on a Saturday?
Here is the question the demo does not answer. A guest profile is only as good as what somebody puts in it. In a group with a host on the podium, a reservations coordinator and a marketing manager, those hundred fields get filled and read, and the product earns every dollar. In a venue where you are plating desserts and watching the door yourself, a hundred fields are a hundred invitations to do data entry you will not get to. That she is coeliac, that they are in for an anniversary, that he hated the loud table by the window: you hear all of it at the pass at twenty to eight, and then it is gone.
Allvio does not have deeper guest fields than SevenRooms. It has fewer places to be. Preferences, allergies, tags, occasions and visit history sit on one contact record, and that record is what the register, the diary and your ordering page are already using, so what you learn while taking a payment does not need typing anywhere else to count.
The spend column depends on your till agreeing to talk
Read the SevenRooms CRM page closely and the shape becomes clear: visits are native, and lifetime and itemised spend arrive through point of sale integrations. So the number that makes a profile useful, what she is worth to you, depends on your till being on the supported list, on somebody arranging that connection, and on it still working in eight months. If your till is not on the list, you have beautiful profiles that know she came nine times and nothing about what she spent. In Allvio the till is not a partner. It is the same subscription, so spend lands on the profile because it was the same sale.
Thursday, and the wagyu goes up four dollars
SevenRooms holds no menu, so a price change starts in the till, then the ordering page, then the website, then the printed list. A public holiday means new hours in the diary so nobody books a closed lunch, then in the till, then in the ordering page, then in Google. Five minutes each, several times a week, and the one you miss is the one a customer finds for you.
Onboarding is a project, and then there are three more
SevenRooms' own getting started material reads like a project plan: floor plan layout, rooms, seating areas, table combinations, shifts, access rules, internal and online availability. That suits a group with an operations manager and it is a lot for a venue with nine staff. And it is only the diary. The till is a separate product to choose, buy, pair and learn. So is the ordering page. So is rostering. Four setups, four screens for staff, four support numbers, and nobody is paid to make them agree.
A quote for the diary, and the emails on a line of their own
SevenRooms does not publish pricing, so you cannot work out your own cost without a sales conversation, and on their own pricing page email campaigns sit in a paid module above the entry plan. Allvio publishes in Australian dollars: Complete is $399 per month ex GST for one location with every app switched on, plus $299 per month for each extra location, with no per user and no per app charge. Build your own starts at $20 per month per app. Hardware is bought outright at $1,499 ex GST for the single station, $1,869 for the retail station and $2,499 for the restaurant station. The trial is 30 days and needs no card. Email and SMS campaigns are in the subscription, along with invoicing, payroll and the books.
SevenRooms | Allvio | |
|---|---|---|
What you are actually buying | The deepest guest profiles and marketing automation in reservations, built for premium groups | One subscription covering the diary, the till, ordering, one guest record, campaigns and the roster |
Who keeps the guest record current | Rich profiles that reward a venue with hosts and a marketing manager to maintain them | Details captured once at the till or the diary land on the same record |
Knowing what a guest has spent | Spend arrives through a point of sale connection you arrange, pay for and maintain | The till is in the same subscription, so spend is on the profile already |
Changing a price or a menu item | Menus are not in the product, so the till, the ordering page and the website are each edited separately | One menu behind the till and the ordering page, changed once |
Getting it running | A structured onboarding for the diary, then a till, ordering and rostering set up separately | One setup and one screen for staff to learn |
Email and SMS to guests | Capable marketing, sold as a paid module above the entry plan | Email and SMS campaigns included, with results tied back to spend |
Working out what it will cost you | Pricing is quoted, so budgeting starts with a sales call | Published in Australian dollars on our own site |
When it breaks mid service | SevenRooms for the diary, someone else for the till, someone else for ordering | One number for the whole thing |
Best fit | A premium or multi venue group with staff whose job is the guest data | An owner-operator who wants the useful half of that record filled in without extra hands |
Table six, and the anniversary nobody typed in
They booked for eight, it is thirty years since they married, and she mentioned it on the phone on Tuesday while you were signing for a delivery. On Saturday you are in the kitchen. Nothing on any screen says a word about it, because the field existed and the five seconds did not. They have a nice dinner and go home, and the group down the road with a coordinator on salary sends them a card.
SevenRooms belongs in a group with a marketing manager
If you run several venues, employ someone whose actual job is guest marketing, and already have a till you trust, SevenRooms is the strongest product here at what it does. Buy it, staff it and use it properly.
If it is just you and a small team, the better question is not how many data points a profile can hold. It is how much of what you already know survives Saturday night without anybody typing it twice.
This comparison reflects each product's general positioning as published by each vendor in August 2026. Features and pricing change: always check directly with each vendor before deciding.